Every job has its issues and challenges that come as part and parcel of the role.

However, how you do with those issues often defines the success of a campaign and its relevance as a comparison for future field marketing campaigns.

So, how do you ensure you maximize a field marketing campaign every time?

You make sure your field marketing team have everything they need in order to get the job done to the highest standard in the right locations so the reports and data you present to your client is the very best it can be.


But what problems do field marketers face?

We look at three common problems your field team is presented with.

Location, Location, Location

Where you pitch your teams is vital to the performance of any campaign.

Ensuring you are going to a location with the relevant target audience is critical to success as well as making sure they are there at the right time.

Array enables you to pull in call files of previous campaigns to identify the best locations for a set campaign by garnering the information from custom reports.

Travel time is lost money and if you keep having to change field positions due to a lack of prior research, this can be a real morale sapper for your team.

Inadequate software

Paper is dead and that is a good thing as there is nothing worse than having to lug paper forms around, but also making sure your teams have the right tools for the job on hand.

The Array app enables teams to work from their phone or tablet in the field and even collect data offline enabling them to work from any location, any device, any time.


One that is vital for any field marketer is flexibility, after all, they are out-there face to face with the consumer and they need the ability to adapt to what the market is telling them.

Array enables your team to edit forms on the go to add new information and even present custom reports to be able to view the effectiveness of a campaign and ensure KPI’s are being met.

Our Array Field Marketing software allows you to adapt your business processes in order to collect, analyze and work flexibly with our all in one place software.

To find out more, visit https://www.buildarray.com/industries/field-marketing

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