Whether you’re the driving force behind a startup, heading up local operations at a growing company, or securing your multinational’s position at the top of your industry, it’s only natural to look at the competition.
To see what they’re doing right, and where they’re going wrong. To discover what you can from their practices, and identify what you can apply yourself.
Array works with startups, scaleups and multinationals. We see what you’re doing right, and we learn from it. One of the things we’ve learned is that successful organizations all adopt a set of habits.
Habits that lead to them becoming more efficient. More mature. And more successful.
And by adopting them, you can bring success to your organization too.
Habit One: They Collate Information
Every business collects data. Client details, marketing leads, jobs completed, products sold. It’s likely that right now you’re sitting on a pile of different data streams, with results you’ve collected over the months and years.
But do you collate them?
There’s only so much you can learn from one data source. Sure, you’ll know that you’ve completed seven appraisals this week, or sold four hundred units of product X, or fielded questions from 38 customers.
But you won’t know how that all ties together. Unless you stop siloing your data and start collating it. Bringing it together so that you can see everything your team, department or organization is doing.
Which leads us into our second habit.
Habit Two: They Investigate Data
Having a master list of all your collated data is only the beginning. You also need to dig into what you’ve found and investigate everything.
It’s not enough to know what’s going on, you need to understand why. To spot trends, both internal to your company and externally among your customers.
Keep an eye on these trends, and on data hotspots, and you’ll be far better informed about the way your business can react to the market. Dig deep enough, and you won’t just know how to react, you’ll also spot ways to work proactively to drive trends and move ahead of the competition.
Habit Three: They Integrate Systems
One of the most common barriers to growth for any large organization is scaling their processes. Smaller teams make use of a whole range of tools - marketing tools like MailChimp, storage tools like OneDrive, accountancy tools like Xero.
But moving data from one tool to the next, to the next, is a roadblock. It slows everything down. It makes it harder to do more work without increasing the amount of time required.
So successful organizations integrate. They use tools that can work together, bringing various functions under one simple umbrella in order to streamline tasks and workflows.
That way, as their ability to service more and more clients grows, the time requirements remain easily manageable.
Habit Four: They Automate
Now this is where the most successful organizations differ from everyone else. They don’t just collate information and investigate it. They don’t just integrate tools and processes.
They automate. They reduce the amount of labor required to adopt all of these habits by automating communications, reporting and analysis. They hand over tasks to scripts and bots, freeing up valuable time and energy for their people to do the one thing that a bot can’t.
About where they go next. About sustaining their success. About the next world-changing product or must-have business service.
It’s simple. Automate where you can, and you create space for ideas. And it’s ideas that lead to even greater success.
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All of the habits that define a successful organization are a result of something we call operational maturity. By adopting them, you’ll become more mature, more efficient, more successful.